About us

Brand

We use the Francken family crest as our company logo. It features three fish that highlight the three fundamental elements of our business:

  • All three of fish are conventionally shown swimming from right to left. In other words, the direction highlights our philosophy of always starting on the right or righteous side, at all times be correct and lawful
  • All three fish are swimming in the same direction, and this signifies our strong beliefs in working together with our clients to achieve successful outcomes
  • To fully appreciate the symbolic meaning of fish, one must also consider their watery domain. Water holds ancient symbolic meaning relating to depth of knowledge, and thus our company is always learning and ultimately gains the wisdom to take the right path for our clients and ourselves